OUR TARGET AUDIENCE
Technology in Education is devoted three main educational subject areas:
- DESIGN AND TECHNOLOGY including engineering, food technology, product design, and textiles.
- ICT ( Information Communication Technology) or as it is known outside education – IT.
- SCIENCE – Biology, Chemistry and Physics.
TARGET AUDIENCE – Our target readership is secondary and tertiary education and training.
STEM SUBJECTS
Educationalists use the acronym, STEM. This stands for Science Technology and Mathematics and this sums up the educational areas we are interested in.
CONTACT US
If you are unsure of whether we be interested in your client, its products or services, please don’t hesitate to contact us on 01242 51760 or email us on bernardhubbard@prb-marketing.com. Ask for Bernard Hubbard
We endeavour to inform our readers what new products or services are out there. We do not pass judgement and leave our readers to make their own minds. For a product or service to be evaluated it needs to be used by a teacher or lecturer for at least three months. And even then it is only one viewpoint. What suits one teacher or lecturer may not suit another.
PRESS RELEASES
We delighted to receive press releases. In Word please and not embedded in a document. Any images we need in high resolution.
Remember to give us background information on the company. Currently, the country is highly conscious of buying from British companies, all things being equal.
We don’t wish to teach a grandmother to suck eggs, but may we remind you that people will be interested in not just what the BENEFITS of your client’s product or service is from an educational point of view but tellingly from what fellow teachers and lecturers say about it and why they are using it.
FEATURES
Our readers to take time out to read features. Please keep them to circa 850 words + images – a complete A4 page. If these features are written in a personal style we are happy to give by-lines. Please send an update photo of the author/authoress plus a 50 word potted biography, reflecting their educational background.
You must remember our readers are very busy people. They give public performances as much as five to six times a day to very discerning audiences – students – during their working week and then they have their marking, administration, and lesson planning for the next day. So keep it short and sweet.
SUPPLEMENTS
Every issue we plan to supplement/s ( which form part of the magazine) on particular products or sectors where try to give our readers as broad a coverage as possible. Please see our editorial calendar below.
REVIEWS
We do not review products. We are publishers and not educationalists. However,we happy to run articles which quote educationalists on how they using the product or service. If they are written in a highly personal style we are happy to run by-lines. If this is the case we need a recent photo of the author and 50 word biography of his or her educational background and any relevant information.
SHOWCASES
Technology in Education takes stands at relevant shows and runs showcase previews and showcase reviews of exhibitors stands. These take the following form :
NAME OF ORGANISATION
IMAGE OR LOGO
100 WORDS on the stand activity / company
FULL ADDRESS including email and web addresses
STAND NUMBER
CIRCLE NUMBER so that our readers can use a FREE reply card system to ask you for more information – a sales lead.
There is a modest charge for this – currently, £147+vat.
ANNUAL BUYERS GUIDE
In our January/February issue we publish a buyers guide which a 50 word description of the products and services which an organisation wishes to sell in our sectors of education. We publish their full address and they are given an editorial circle number so that sales leads can be sent on. In addition we run a small image or their logo. There is a modest charge for this. This high usefully reference publication stays on our website for at least 12 months.
EDITORIAL CALENDAR
| ISSUE |
EDITORIAL DEADLINE | ISSUE THEMES |
| (We reserve the right to change themes without notice.) | ||
| September | August 1 | Robotics, cloud computing, 3D printing |
| October | September 1 | Lasers, sustainability, D+T Show preview |
| November /December | October 20 | ASE, BETT Show previews, ICT |
| Jan/Feb | December 1 | Annual Buyers Guide, Workshops & Machinery, ASE & BETT Shows showcase reviews |
| March | January 30 | Science labs, Maths, Engineering, Education Show Review. |
| April |
March 1 | Textiles, visualiserrs, careers and courses |
| May | April 1 | Electronics, Food Technology, Interactive whiteboards |
| June /July | May 1 | Educational furniture, art and design, craft materials. |
DIGITISED EDITION
Every issue of the magazine is digitised and placed on the website and stays there for at least 12 months.
VIDEOS
On the website, we run appropriate don’t forget to ask your client whether they have a video on their educational products and services. If so give us a call.
